Yesterday we did a bit of tidying up. A bit of dusting away the cobwebs. Nice. Today, we’re going to have a think about which platforms are working for you. Some bloggers/creatives/business types try to have a presence on every social media platform. They’re hoping to cover all bases and maximise their opportunities for sharing, building a profile and amplifying their message. That can be good if you’re willing to CONSISTENTLY devote time to each platform. Good work.
If you’re finding you’re struggling to create good content and monitor your existing platforms, this might be the perfect time to consider what’s really working for you – and what isn’t.
Instagram is becoming increasingly popular, but if you’re only posting one photo a week (or month) and can’t find the time to have an active presence, it might be worth rethinking. A defunct account is not a great ambassador for your blog/business. You either need to breathe new life into it – or cut it loose altogether.
The same with Facebook, Pinterest and Twitter too. Find one or two platforms that make sense to you – the ones where you enjoy working and where your followers are interacting with you and concentrate on those.
Imagine if you could pile all your energy into TWO great social presences (or one even!), rather than stretching yourself across 3 or 4 in a lacklustre way. Not only can you better respond to the messages that are coming in on the chosen few, you can really begin to develop relationships with the followers there.
While a lot of marketing and business messages concentrate on going big and scaling things widely, there’s something to be said for narrowing your focus so that you can do a better job and build real intimacy and rewarding conversations with loyal followers.
“When in doubt, ignore the crowd (and forgive them). When possible, look for people instead. Scale is overrated, again and again.”
You want to be able to interact with people – not the crowd. One way to do this is to scale back a bit and concentrate on the things you are doing quite well. See if you can do the quite-well a little bit better each day.
So how about you? Do you need to scale back your social platforms? Which ones are you best at – or which ones interest you the most?
x Pip