First Blueprint, then Adorn, then Oprah’s O at Home… and it’s looking a little rickety over at Domino Magazine too! The glossy world of Interiors mags certainly is a cut-throat, break-neck, yet expertly french-polished kind of place. Sadly more about numbers then quality, as many things are.
(Personally, I loved the defunct Blueprint the most. It was younger and cuter and way more colourful, and it had a sense of fun that the others didn’t. RIP, lovely Blueprint.)
I hope it’s not all over for Domino. I really do. I like these kind of multi-faceted mags that touch on food and fashion and design and decorating – in a contemporary way – without being too high end. I’m more about the achievable and the accessible – rather than the aspirational. I do think that things are a bit too fashiony over at Domino though. Yes, I do.
Aside from all that, I’m loving the way that some of our favourite bloggers and etsy sellers and micro-designers have started popping up in mainstream publications like these. It’s a kind of crafty game of Where’s Wally when a new issue comes out, except there are few clever Wallys – and they all hand-made their own hats in their cute studios surrounded by inspiration boards and gocco printers and crafty stuff like that. If you know what I mean. You probably even know who I mean!
We have super great local Interiors magazines in Australia, but I still love to see what fancy schmancy deco ideas they’ve got going on in the States. I really do. I think the US has a totally different spin on decorating and food – and I like to see what it’s all about. I hope Martha’s not the only one left standing – because we need a bit of diversity in our deco-point-of-view, right?
Keep your fingers crossed for Domino. I think they need a super huge transfusion of cashed up advertisers to keep things nice. But stranger things have happened, right?
xx Mikes