Here’s a little job for you to do. Work your way through each social media platform you use and analyse:
. What’s working for you?
. What’s working for others?
. What can you do more of?
. What fresh new, ideas can you hatch?
Check the engagement on each post you’ve made and start looking for patterns. Are there particular types of posts that people seem to be keen on? What were the strengths of those posts? What did people respond to? Are there ways you can replicate the successful qualities of those posts in future posts? Are there things you’ve been meaning to do on social media that have been pushed to the back-burner?
Let’s take a closer look and make a plan!