How often should you post? How long is a piece of string?! This is one of the most frequently asked questions about blogging, and sadly I can’t even give you a straight answer, but I can give you some guidelines on how to keep your post frequency on track. Blogs like The Design Files (possibly Australia’s most successful blog) post Monday to Friday (sometimes more than once a day on those days). This is because Lucy’s site is a business, with advertisers in tow. She needs to make sure that she’s posting consistently, not just to provide value to those advertisers, but also to ensure readers have a clear idea of when to click through (and when Lucy’s around). Blogs like Meet Me At Mikes post whenever they feel like it! I don’t have advertisers on my blog and I treat it as an element of my creative work, not the major focus. If I decided to devote myself to my blog full time, I would post at least five days a week. At the moment, I don’t want to do that, so I post when I feel excited about something or need a chat. On average it’s about 4 times a week. If I’m feeling poorly or am really busy I don’t post. I’m super regular, and I never flake out or take a ‘blog break’. Any brands that I do work with know that I’m a serious ‘hobby’ blogger – a step up from those who blog for fun. I guess the thing to note here is that if your blog is a commercial venture, you need to post very regularly and consistently. Your readers and advertisers depend on it. If you are blogging for fun or as a hobby – your post frequency will depend on YOU! Here’s the lay of the land (according to me!)
- If you’re hoping to work a LOT with brands/businesses – you need to blog 4 or 5 times a week.
- If you’re hoping to work a little bit with some other businesses via your blog – you need to blog at least 2 or 3 times a week.
- If you don’t care about working with brands/businesses but want to attract a nice bunch of readers, then I think that a minimum of 2 posts a week is a good benchmark.
- If you are blogging just for yourself… for fun – not for the readers/bucks, then it’s totally up to you! Blog as you feel!
An editorial calendar (or even notes in your diary) can be your best friend when it comes to sticking to a blogging schedule and being consistent. More on that here. If you’ve got a bit of a rough plan or some brainstormed blog post ideas, you’ll find regular posting a lot less stressful. The other point to note is that your should make sure you blog well when you do blog. This doesn’t mean that you have to write the most amazing, wordy post every time you blog. It does mean that you should make any words and pictures the best they can be. Do your best work, even if it’s something short and snappy. Make it count. How often do you post?