Eat Hello Pip-Life

:: Help Save CERES Fair Food

March 21, 2012

If you live in Melbourne (or even further afield) you might have read an article about soil contamination at our local community environmental farm CERES recently.  The article ‘Contaminated Produce Grown On Environmental Farm‘ implied/alleged/reported that the CERES farm have been selling contaminated produce to the community, possibly for years. An out-of-context quote (an answer to a misinformed, hypothetical question) from CERES chair Robert Larocca seemed to confirm this. But the thing is, the report is not true. 
Four private garden plots on the CERES site tested at above the allowed levels for toxicity. These plots are not accessible to the public and no produce grown there is sold to the public.  Read more here about that.  Those plots are being decontaminated as we speak to make them safe for PRIVATE (non commercial!) use.
The CERES Fair Food program (which delivers locally grown, organic produce to people all over Melbourne) has been hit hard by the false reporting.  This from CERES themselves :

We are reducing what we buy from the 50 plus Victorian farmers and processors who depend on us for their income. Our packers and drivers are losing shifts and CERES will need to take money away from environmental education programs to cover the financial losses of Fair Food and Market. So much damage caused by a few careless words.  More here

Geesh. And all because of incorrect reporting.
This piece was published a week after the first, stating that actually things were safe at CERES after all.  But the damage has been done and people have been cancelling their Fair Food orders as a result.
Maybe we can help CERES repair some of that damage?
If you are in a position to sign up for CERES Fair Food, please do so today. They really need our support to get back on track and keep their packers and drivers employed, as well as supporting local farmers and processors. 
This is an amazing program which I’d been considering signing up for. I’m going to do it RIGHT NOW. You can too.  Fruit and vegetable boxes start at $35 and you can get all kinds of other goods stuff via the Fair Food program too.  They deliver to central pick up points all over Melbourne, and then you can grab you box from there.
Sign Up For CERES Fair Food Today! YOU can help to keep this amazing program running. Don’t let sensationalist journalism destroy this important community resource.  Let’s go! Save CERES Fair Food!
xx Pip
PS : Thanks to Vanessa Dwyer for updating me on this. xxx
  • Pip March 21, 2012 at 12:49 PM

    I just ordered the $35 Box and a loaf of Seed and Sprout bread. I will try that out (pick up is on Tuesday just down the street!) and see if it's a big enough box for us! Yay for CERES!

  • Girl From Nara March 21, 2012 at 12:47 PM

    Just ordered my first fruit box from CERES fair food. Been meaning to do it for ages, so thanks for the prod Pip. I am inspired to pop over there this afternoon for some compost and chook-poo for the garden also. Long live CERES.

  • kathy March 21, 2012 at 10:44 AM

    As usual, the media never let the truth get in the way of a good story. I do hope the CERES folk receive the support they deserve – in times like these, folk like CERES deserve support.

  • teddybearswednesday March 21, 2012 at 10:42 AM

    It's so awful what's happened them isn't Pip? So undeserved and such lazy reporting, and so damaging, it makes me so angry the way there's been no retraction from the Sunday Age or apologie, even though their article was incorrect.
    Yay for you writing about it. I guess all we can do is keep putting the word out how great Ceres is and how wrong the article is. xo

  • Germaine Tan March 21, 2012 at 9:48 AM

    Going shopping at Ceres now… that's terrible. We live just 10 mins away from Ceres and our children and friends have always enjoyed lots of fun times there with the chooks, cafe and just the space of it all. The least we could do for them is to support them especially when when they need it and spread the word…. x

  • Anonymous March 21, 2012 at 9:33 AM

    also the second piece is hidden away and unlike the first piece was never published on the front page or even the 'Victoria' page – so pretty much only those who have the direct url link (ie passing it on) get to see it to read it.


  • Erica Louise March 21, 2012 at 9:06 AM

    Oh no thats terrible news, I visited CERES for the first time ever a few weeks ago, and fell in love with the place. I'll get onto this, thank you for the update ..

  • Melissa March 21, 2012 at 8:29 AM

    I've been ordering from them since late last year and have been very happy with the variety and amount of fruit and veges in our box each week.